Understanding media consumption patterns nowadays
This short article outlines some of the most substantial modifications in customer habits when it pertains to consuming media.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the way in which people are getting their news reports is also shifting. People are progressively turning towards internet news sources, rather than viewing television, to find out about the latest worldly affairs. However, at the same time, due to a constant circulation of information, people are coming to be overwhelmed by big volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to navigate. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for providing people with trusted and verified news sources, in a form they can easily access.
In the present digital age, smart phones have become one of the most common devices that people are using to watch videos and access media. These days, many social media platforms are offering limitless feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms enable users to see a variety of customised content and interact instantly, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Consequently, this trend is evolving the way individuals are proactively seeking for and counting on to receive knowledge, in a faster, much shorter and more accessible format.
In the last few years, with the growth of digital media, the way in which people take in content has shifted significantly. For several years, conventional television was the main source of family home entertainment for many people. However, after the advancement of streaming platforms, many audiences are averting from set up television, especially among younger people. Instead, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience consumption practices. These options are popular for enabling individuals to enjoy the programs and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among audiences here today. These modifications demonstrate the move towards user-controlled viewing interests in the marketplace.